Relationship Farmer™

Stop Chasing Customers.
Start Growing Relationships.

Your next great customer may already be one introduction, one follow-up or one good conversation away.

The question is whether you’re cultivating that opportunity—or leaving it to chance.

The Relationship Farmer™ Idea

Plant well.
Follow up.
Stay useful.
Let trust compound.

“Thank you for everything, Nichole! If it is not the awesome kettle corn that my clients love, it’s a lending ear & creative advice you provide. Thank you for your help growing my insurance business, as well as your friendship.”
— David Slowikowski

What I Believe

The Best Business Relationships Are Grown, Not Collected.

Networking isn’t a contest to see who can collect the most business cards.

A good relationship grows because both people keep showing up, keep learning about one another and keep finding useful ways to help.

One good relationship can produce introductions, referrals, ideas and opportunities for years.

Cultivate the Relationship

The Relationship Farmer™ Works the Ground.

01

Meet People

Have real conversations instead of trying to pitch everybody in the room.

02

Learn Their Business

Understand who they serve, what makes a good referral and where you may be able to help.

03

Stay in Touch

Follow up while the conversation is still alive instead of hoping you happen to cross paths again.

04

Be Useful

Make an introduction. Share an idea. Send somebody their way. Help first when you can.

05

Become Memorable

Give people something worth remembering you for besides another business card.

06

Let Trust Compound

The strongest relationships become customers, referral partners, collaborators and friends over time.

A 1-to-1 Is Not a Sales Call.

It’s a chance to learn enough about one another that we might actually recognize an opportunity to help when it crosses our path.

That’s a much better use of coffee.

Let’s Get Together

Book a Relationship Farmer™ 1-to-1 With Nichole.

If we’re in the same networking community—or simply ought to know one another—let’s sit down and learn each other’s businesses.

No canned pitch. No awkward “tell me who you know who needs what I sell.” Just a useful conversation about what you do, who you want to meet and where we may be able to help each other.

Where We May Know Each Other